How to make a video that will wow the judges

Posted by Biomimicry Team on

Category: Food Challenge

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You've been working hard for months to scope and create your design and you're almost at the finish line. Congrats! But remember - it's not only important to have a great design in this challenge. You also need to be able to pitch your idea through a compelling video.

Your video pitch is where your innovation comes to life. It's your chance to show us your team's personality, give us a detailed look at your design and your design process, and tell us who your innovation will help and how.

Remember, your video doesn't need to be fancy - there's no need to rent expensive equipment or take a crash course in filmmaking. Armed with just a smart phone and some basic editing equipment, you can create a pretty stellar video.


Here's what we're looking for:
  1. First, the video should give us a summary of your design. What is your design? What problem does it solve?
  2. Highlight your design process. What worked? What didn't? How did you arrive at your final design?
  3. What were your key discoveries and insights?
  4. Why does your idea have merit? Don't forget about storytelling. What's the human element of your innovation? Tell us why the problem you're trying to solve is meaningful. Who will your innovation help and why?


Here are some examples of great videos from past challenges:


Here are some tips and tutorials for how to create a good video:

Video 101 on Vimeo (Check out the shooting and editing videos in particular)


  • By Biomimicry Team on in Food Challenge

Updated on July 1, 2015 12:26 AM