Video Pitch
Video Pitch
Project Overview

Concept(non)Restaurant – ThinkLinkCONCEPT(non)RESTAURANT  (CnR) is a meta-project that looks at nature as its mentor, not just in terms of technological innovation but also in terms of social attitudes and cultural paradigm shifts. Concept (non)restaurant is a (non)restaurant with limited resources to feed 10 people over 365 days. Resources are local and seasonal. CnR shows that if you eat or buy more than you need, you will affect the opportunity of others as there will be no food or resources left for the (non)restaurant to “survive.” If sustainable choices are made however, the restaurant will stay alive showing a sustainable approach is possible and that personal choices have an impact on the larger community. Food is deconstructed from a consumerist object to an important source of energy to share equally, while employing a sustainable use of resources to produce it. The aim of CnR is not that simple of encouraging eating less to save the ecosystem, but rather to demonstrate the impact of individual actions within the system so to inspire people to see food as energy - rather than an object – and so to be more aware the average amount needed for the self and the community.  It provides people with information on local food available locally, with the amount of energy and resources needed to produce and consume each dish as well as an immediate and visual impact of choices on the system. CnR demonstrates that an alternative way is possible (CONFIDENCE) by being within the community, providing the opportunity to try, observe and learn (EMULATION). It challenges individuals to make choices that have an immediate impact on the opportunities that others which come after will have, as well as on the sustainability of the system itself (RESPONSIBILITY).