A sustainable world already exists.
Humans are clever, but without intending to, we have created massive sustainability problems for future generations. Fortunately, solutions to these global challenges are all around us.
Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature’s time-tested patterns and strategies. The goal is to create products, processes, and policies—new ways of living—that are well-adapted to life on earth over the long haul.
The core idea is that nature has already solved many of the problems we are grappling with. Animals, plants, and microbes are the consummate engineers. After billions of years of research and development, failures are fossils, and what surrounds us is the secret to survival.
"I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning."
"When nature has work to be done, she creates a genius to do it."
- RALPH WALDO EMERSON
"When we look at what is truly sustainable, the only real model that has worked over long periods of time is the natural world."
- JANINE BENYUS
"You could look at nature as being like a catalog of products, and all of those have benefitted from a 3.8 billion year research and development period. And given that level of investment, it makes sense to use it."